Most of us, as writers, get stuck “inside the box.” Jamie Lee Wallace (@suddenlyjamie) tells us in her blog, “There is no “always” or “never” in writing. There are some basic common sense guidelines, but, other than that, I don’t give the “shoulds” and “musts” of writing much credence. What works for someone else might work for you, or it might not. And, as the masters will tell you, even the most widely touted rules are made (once you have the chops) to be broken.”
We should ask ourselves if we are stuck “inside the box” and as Jamie suggests in her blog, “…step outside that box – outside your comfort zone and into the place where magic happens?”
Jamie’s blog is by far one of the best blogs for writers, by a writer, that I have read. Do yourself a favor and take the time to read Jamie’s entire blog.
“Think outside the box” has always been one of the phrases I love to hate. In my agency days, it was something that echoed up and down the corridors, usually tripping lightly off the tongue of some overpaid creative director-type who couldn’t come up with a more helpful way to articulate his “vision.” The writers and designers would cringe in unison and wonder exactly what the hell they were supposed to do. Most of the time, they weren’t even aware they were in a box, never mind understanding how to get out of it.
Still, getting “outside the box” does have some validity in the world of marketing if you think of the box as the “shoulds” of marketing.
The myth of “best practices”
I have some bad news: there is no silver bullet, no 100% guaranteed roadmap, no one-size-fits-all solution. I also have some good news: there is no…
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